Fabletics Winning Over More Customers with Amazon Venture

Kate Hudson believes that active women should have active wear choices that can keep up with their fast moving lifestyles. This fashion loving actress came up with a solution in Fabletics athleisure wear selections. New on the fashion scene, Fabletics made up for lost time by giving customers their dream attire made for energetic workouts, bustling grocery shopping days, relaxing by the fire with a great book and anyplace else a lady goes that embraces casual clothing. Kate is admittedly a bit of a perfectionist. This personality trait serves her well in the fashion business. She refuses to check off any clothing that can’t meet the high bar standard set by her and the rest of the Fabletics team players.


The huge success of Amazon got Kate Hudson thinking. Fabletics joined the many other retailers selling their products on this wide reaching shopping online platform. Kate realized that most women today, especially the younger ones, do the majority of their shopping online. Many frequent Amazon for the wide selection of products. Fabletics saw the wisdom of being more visible online. Women that love clothes for their comfort factor features are just the kind of customer that Fabletics hopes to win over online.


Most fashion shoppers expect to find the same styles with a bit of variations across the expanse of fashion retailers. This is due to most fashion retailers setting up their seasonal showroom with ideas that originated on some famed overseas fashion runway. Fabletics is using a different route to satisfy their picky customers. This requires getting a lot of personal shopping information from a large majority of their everyday customers. Fabletics operates an exclusive online platform that stores this crucial customer information. By taking the recommended Lifestyle Quiz, Fabletics consumers indicate their shopping patterns, design preferences, most frequent mode of shopping, purchasing details and individual clothing cut favorites, personal color range information and individual lifestyle frequent activities.


All of this personal customer input keeps Fabletics far ahead when a shopping trend or fashion preferences change occurs. This reverse showroom has let the inventory to be easily switched based on customer response. Other fashion retailers often have lots of unsold merchandise when the season ends. Kate Hudson promotes this fashion forward marketing technique that remains stylish every day. Other retail venues often sit with unwanted styles until the current season ends. Fabletics hopes the Amazon move increases brand interest.

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